I went on flipkart to buy a HDMI cable. The suppliers stacked up well against each other for competing rates but one of them seemed to have comparatively poor rating. So I wanted to check it out… and face a heap of irrelevant comments see this:

People don’t realize that they are reviewing the supplier and not the product.

For a supplier, you would expect to see details about packing, delivery matters, replacement or warranty issues, etc.

I initially just wanted to complain about what’s happening… but I guess I have a solution too.

Problem:

People don’t realize that they are reviewing the supplier because the review/rating interface is just the same as that of any other product purchased. So people end up reviewing the product and not supplier.

 

Build a relevant solution:

A product can be ranked mostly in the positive and less in negative.

A supplier can be ranked partly in the positive and mostly in the negative.

Option 1: Use stars to rank products and a colour coded slider to rank the supplier.

Option 2: Use a single set of starts for the products and multiple sets of stars for a supplier, each set of starts to indicate a dimension of the service provided (delivery/packing/after sales support, etc)